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  • February 10, 2021
11 inspiring graphic design trends for 2021
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The great thing about graphic design trends is that each year arrives with the opportunity for a reset. And given the challenging shape of 2020, the design trends of 2021 may offer us the biggest breath of fresh air yet.

While past trends were driven by the promise of a new decade, borrowing from sci-fi and futuristic tech, 2021’s graphic design trends are putting people first. We sampled opinions from our global community of graphic designers, and their predictions—ranging from classic symbolism to nature elements to analogue painting—signal trends that are grounded in the here and now.

Graphic design is all about transforming the plain into something special. So let’s take a look at how the designers of 2021 are influencing the trajectory of this decade.

11 graphic design trends that will be huge in 2021:

  1. Abstract psychedelia
  2. Symbol revival
  3. Retro futurism
  4. Seamless surrealism
  5. Authentic representation
  6. Irreverent characters
  7. Comics and pop art
  8. Fine art infusion
  9. Elements of nature
  10. Blur and grain
  11. Socially conscious design

1. Abstract psychedelia
—

Psychedelia has its roots in the music and art scene of the 60s. It is associated with hallucinogens and creative experimentation under the backdrop of social upheaval: in short, the opening of one’s mind. In contrast from then to now, it seems to fit the times: the chaotic imagery of psychedelia fostering freedom, the sense that designers are no longer bound by traditional constraints.

Colorful and abstract psychedelic poster illustration

By BATHI

Psychedelic poster illustration for a music festival

By MANTSA®

In 2021, graphic designers will be reviving psychedelia through excessive color and intensely intricate abstractions that would make M.C. Escher himself dizzy. These are designs that take on a life of their own, both in their explosive arrangements and in their complexity—to the extent that no two viewings feel quite the same.

Psychedelic illustration for a beer can label

By Trickstore

Illustrated psychedelic logo design for a map company

By logistik land

Colorful and abstract psychedelic mural design
By Eliza Osmo

I was really excited when a Berlin based client asked me to make a giant psychedelic mural. I totally felt like Eliza in Wonderland wandering the streets at night, making art under the neon lights. – Eliza Osmo, Top Level designer at 99designs

Psychedelic abstract illustration for an album cover

By LazebraArt

Psychedelic aztec worm illustration for a mezcal label

By miremi_design

Psychedelic illustrated logo design of a hamsa hand

By Aldo 44

psychedelic logo design

By aleT

While distorted shapes and confused imagery might be the point, symmetry can make even the most complicated of these compositions feel stable. It’s as if this new psychedelia suggests there are ways to stay grounded even in the most nonsense of circumstances.

2. Symbol revival
—

In design, the little things matter. Colored bars on a waving banner can unify a nation, and a shape as simple as a red octagon can save lives at a busy intersection.

Historically, symbols like these have been about universality. Whether this comes in the form of conveying warnings or identifying a cause under shared iconography, the power of classic symbols lies in their ability to transcend language. Designers are leveraging this power in 2021 to create aspirational icons of resilience, growth and empowerment.

Sketch style barber shop logo showing an all-seeing-eye
By Yokaona
Logo design featuring goddess symbol

By svart ink

Modern illustrated crest showing a knight with a lion

By Eliza Osmo

They do so by creatively incorporating recognizable symbols of power, such as goddesses, the stars and stoic lions. We’re also seeing designers modernize classic visual motifs, such as Eliza Osmo’s medieval crest or svart ink’s stained glass framing. Through classic symbols, designers are shaping the talismans we’ll need to ward away despair in the coming year.

Soap packaging design with celestial symbols
By svart ink

I like to express myself through symbols. For Celestial Soaps the idea was to reflect the existence of the natural ingredients through symbols, as if the consumer is feeling the presence of a celestial object. – svart ink, Top Level designer at 99designs

Organic logo with hands around a lotus flower

By vraione

Apparel clothing brand logo with all-seeing-eye symbol

By safer”

Hand-drawn logo design showing praying hands around a snake and dove
By Thio™

3. Retro futurism
—

Retro futurism, the sci-fi dreams of a bygone era, is appealing for the spectacular ways in which the past got it wrong. By now, we were expected to have flying cars, ray guns and robot maids. Instead, we have Roombas.

But through the ages, retro futurism as a visual style has prevailed due to its bold imagination with a surprisingly optimistic outlook—at least more so than our current visions of doom in shows like Black Mirror. The retro futurists believed in human progress, to the extent that even scary green martians in flying saucers would be no match for our scientific ingenuity.

Blue retro futuristic poster design for computing brand

By kuziola

Colorful retro futuristic illustration

By XZEQUTEWORX™

For this artwork I had to think of a cool and strong woman wearing sunglasses with a reflection of a futuristic city. Then I remembered Tom Cruise! Why? Because of his sunglasses in “Top Gun”. When I found his leading lady Kelly McGillis with her retro look, her jacket and her curly hair I had found the inspiration for my artwork. – XZEQUTEWORX™, Top Level designer at 99designs

Retro futuristic atomic logo design for media brand

By thisisremedy

Retro futuristic skyline logo design for a technology brand

By gromovnik

Stylistically, this optimism finds its expression through an emphasis on bright colors, computer-inspired typography, and curves—from fishbowl space helmets to arches and domes. Rather than returning us to an idealized past, 2021’s retro futurism promises to transport us back to the good old days of the days yet to come.

Calendar with retro futuristic illustrations

By Larry Fulcher via Dribbble

Scifi book cover design with retro futuristic elements

By atombloom

Purple glowing web page design with retro futuristic illustrations
By Serhii Polyvanyi via Dribbble

4. Seamless surrealism
—

‘Surrealism’ is one of those artistic terms people tend to associate with the inscrutable—imagery that is nonsensical by design. But what people often forget is that it contains the word ‘realism.’ The real is intertwined with the surreal, and in no year was that more deeply felt than in 2020, when the pandemics of bad fiction became our way of life.

Surreal photo collage artwork
By _Ossobüko_
Surreal photo collage book cover

By BINATANG

Surreal photo collage pouch package design

By Recreo Studio

I like to take characters or objects out of context to give them new attributes that help convey what the client wants. – _Ossobüko_, Top Level designer at 99designs

Graphic designers are expressing this anxiety through surrealist collages, where images that would be normal separately become strange when combined. An apple-headed man can be ordinary from the neck down and a backyard swimming pool can contain an entire mountain range.

Surreal illustrated book cover design

By balsheentayo⁹⁹

Surreal photo collage wine label

By LucaToni

Surreal photo collage album cover

By Candy Wrappers

Surreal illustrated album cover

By _Ossobüko_

The illusion is seamless, making it difficult to separate one image from another. The effect is to greet the strange with nonchalance, to accept impossible combinations as one. As a high concept approach, we expect to see this trend more frequently on image-focused media such as posters, album art, and book covers.

Surreal illustrated book cover design

By Boja

Surreal black and white illustrated book cover design

By Boja

5. Authentic representation
—

The Black Lives Matter movement represents an unprecedented watershed moment of global protest. We remain hopeful that it is only the beginning of a reexamination of systemic prejudice and that its impact will continue to ripple through every industry in 2021, including graphic design.

Abstract photo and portrait collage for cosmetic brand

By Vuk N.

Illustration of a millennial girl

By Fe Melo

As a designer portraying diversity is the way we can do our part for a better and more inclusive future. By portraying diversity, we inspire & encourage people of all backgrounds on their journeys and that’s such a needed and positive change. – Fe Melo, Top Level designer at 99designs

Cartoon astronaut illustration for kid’s shirt
By Dudeowl

We have already seen designers make efforts to ditch models in favor of authentic and diverse people in illustration and stock photography. We imagine that this will go even further in 2021, beyond mere inclusivity to celebration. We saw designers of color uplifted in the immediacy of the BLM protests, and the result was portraiture of black men and women in powerful and inspiring settings and poses.

Illustrated label design for cashew butter
By Jdodo
Watercolor wine label design of a mother and baby

By Irudh

Wine label design with photo portrait

By Giocovision

2021 will be the year to show how different people are and how rich our planet is exactly for that. The trend is to use images of real people with their own characteristics, flaws and uniqueness. – IsaDesignNet, Top Level designer at 99designs

If there is one thing design should avoid, it is sameness. Highlighting various cultures, skin tones, ages and identities represents an exciting opportunity to make designs that, like authentic people, are truly one of a kind.

6. Irreverent characters
—

Good design can tell a story. Great design makes that story unforgettable. For 2021, many graphic designers are looking to ditch abstract visuals in favor of quirky characters. And the more personality these characters embody, the more memorable they become.

Beer label illustration of a sad jester
By jcontreras
Cartoon illustration of a ghost hiding in a Russian doll

By Dusan Klepic

Cartoon illustration of two sushi pieces wrestling

By PANG3STU

Concept illustration lies at the heart of this trend—providing not only character poses but personality in the form of a hand-drawn approach. It’s why these styles can range from detailed cross-hatching to the simplified shapes, lines, and colors of modern cartoons. The concepts themselves—suit-wearing animals and anthropomorphic sushi—signal the much-anticipated return of humor and weirdness in the months to come.

Blue beer can label of a goat riding a motorcycle
By Wintrygrey

The inspiration for this design was the old-school biker culture from the 70’s. The thing I like most about it is that the overall look reflects that the goat rides his bike like there’s no tomorrow. – Wintrygrey, Top Level designer at 99designs

Vodka label illustration of a goose in human clothing

By Wintrygrey

By Raluca De

7. Comics and pop art
—

Like an arch nemesis, the design styles of the past never truly die. And this year, graphic designers are resurrecting the grainy colors, the heavy inking and the action lines of vintage comics.

Halftone texture illustration for a book cover

By Jose Antonio Varela

Vintage comic book inspired packaging design

By Tomie O

Comic book inspired email design

By ScarlettaDesign

Halftone style pouch packaging design

By lliiaa

Vintage comic book inspired beer label design
By WolfBell

Born of an era of primitive printing technology, comics often used halftones, or simplified dot shading, to represent color. Nowadays, this approach can breathe new life into modern minimalist trends such as flat design through grainy texture and depth. Similarly, web designers can break the grid with slanting panels and skewed shapes to create the sense of drama and motion.

Halftone textured fruit illustrations for label design
By bayuRIP
Pop art inspired t-shirt design

By Pinch Studio

Superhero character illustration for nurses and doctors

By Dexterous”

In the global pandemic our medical professionals are considered our modern super heroes. I chose a comic style because when I was a kid I really liked comic books like Superman and Marvel. The comic book art style really inspired me during the design process. – Dexterous, Top Level designer at 99designs

Though spandex-clad superheroes are not essential to this trend, the designers of 2021 are turning to the texture and illustrative techniques of their graphic novels to rescue modern design. Except for comic sans. Nothing will rescue that.

8. Fine art infusion
—

There has always been a separation between fine art and design, but 2021 is less concerned with traditional borders. As a result, we are predicting painterly techniques such as acrylic brushstrokes and abstract expressionism will make their way onto shelves and screens across the world.

fine art packaging design trend: Realistic painting style wine label
By LucaToni
Realistic mixed paint style record cover

By _Ossobüko_

Realistic painting style wine label

By Windmill Designer™

Abstraction is one of my favorite painting directions and techniques, which allows us complete freedom of expression. Abstraction is not limited by law: colors, textures, shapes and spaces. – LucaToni, Top Level designer at 99designs

Abstract jazz style illustration for book cover

By IsaDesignNet

Realistic painting style book cover

By Deanne Designs

Painting infuses designs with surface variation and depth, making them look real enough to touch. For that reason, this trend pairs well with physical products. Specifically, since fine art is associated with culture and class, it is useful for products that wish to convey an old world elegance—like wine labels and cosmetic packaging.

abstract painting inspired beer can design

By Ostecx Creative via Behance

still life painting inspired cheese packaging

By The Clients Agency via Behance

Painting also results in darker tones than those created in computers, and this gives designs an air of solemnity. Though this might not sound cheery, designs like these naturally invite the viewer to take a moment and reflect.

9. Elements of nature
—

There’s no avoiding it: many people spent much of this year cooped up inside. That would go double for designers who might have experienced their work-from-home freelance lifestyle begin to resemble solitary confinement. It may be no surprise then that the outside world will be making its way inside 2021’s graphic designs.

Pink cosmetic packaging with illustrated flora

By Daria V.

Green carton design for soap company

By Archangelo

Pink skin care product packaging with green leaves

By JianBranding™

Website design with nature elements

By Z a n a

So many of us have felt cooped up in 2020 with COVID, and have a strong desire to spend time in green spaces. Even looking at photographs of these places can feel soothing if you are stuck in apartment. I think we’ll see a greater appreciation for these kinds of visuals coming through in 2021. – Megan Dell, Director of Design at 99designs

Animated scrolling illustrated website for digital agency

By Iconic Graphics

Abstract packaging design for chocolates with floral elements

By monostudio

Whether this trend manifests in the form of leafy patterns, earth-tone color schemes or illustrations of breathtaking vistas, graphic design is going green. The best part about this trend is we are seeing it reach beyond environmentally-oriented products.

The effect of nature imagery is to impart serenity, renewal and growth—all of which we’ll be breathlessly anticipating in 2021.

green poster design with leaves

By Shwin

Floral apparel illustrated kimono print

By vanessa ives

What particularly influenced me in this piece was a quote I read: “Nature is like a woman who enjoys disguising herself, and whose different disguises, revealing now one part of her and now another, permit those who study her and assiduously to hope that one day they may know the whole of her person.” – vanessa ives, Top Level designer at 99designs

Coffee pouch packaging design with illustrated nature scene

By gromovnik

Illustrated floral label design

By svart ink

10. Blur and grain
—

Gradients and color transitions have been a popular trend for a few years now. In 2021, many designers will be looking to veer off on a new tangent: into even more blurry and blended backgrounds. Add in a grain filter, and these designs manage to walk the line between feeling transitory and real-to-the-touch.

Web page design with color blur graphics
By iva

Blending unusual colours with intense blur and grainy textures is a mood. – Claire Taylor, Senior Product Designer at 99designs

The benefit of this trend is that it allows foreground elements such as bold typography or evocative imagery to pop against a near indiscernible background. It also thrives in gloomier contexts as opposed to the cheery gradients of yesteryear. There is an inherent grunge and grime to grainy textures, and a blurred image can evoke shadows and the unseen. This trend is a mood, and we expect to see it more and more as the tool of choice for designs with a dark side.

motivational poster design with grainy blur effect
By glimmm
Book cover design with color blur graphics

By glimmm

Web page design with blurry backgrounds

By GREAT.

11. Socially conscious design
—

As the dawn of a new decade, it seems fitting that 2020 was the year the world understood how much it needed to change. From healthcare to environmentalism to Black Lives Matter to pandemic preparedness, 2020 laid bare the many challenges to come. The good news is that this conflict might just be a turning point, provided everyone does their part.

Illustrated t-shirt design protesting police brutality

By wiwincahayani

COVID pandemic themed hand-lettering

By Letters Pray

With this in mind, designers from all over the world are stepping up to the plate to contribute their talents for the betterment of their community. We’ve seen this in the rise in creative hand-lettering that delivers messages of unity, responsibility and advice. It comes in the form of protest art. It comes in illustrations that personalize mask-wearing. Whether through charity work or personal design projects, 2021 is shaping up to be a pivotal year in which design gets involved.

In 2021 we’ll see more designs and imagery resonating with a movement, or social & environmental issues. I’ve seen more and more brands rallying around issues and connecting with their users on a deeper level. – Tristan Le Breton, Creative Director at 99designs

BLM illustrated t-shirt design

By Visual Martyr

COVID pandemic themed t-shirt illustration

By PANG3STU

COVID pandemic themed Rosie the Riveter t-shirt illustration

By VectorArtist

Great Wave off Kanagawa themed illustration on climate change

By Kai INK

Ready for the biggest 2021 graphic design trends?
—

As the start of a decade, this past year may have proved to be a disappointment. But the graphic designers of 2021 are determined to turn it around in their own way. Out of tragedy, they are giving us irreverent characters. Out of self-isolation, they are giving us nature. And out of confusion, they are giving us our symbols of speech. Each year of graphic design trends will always bring change, and it is the designers who will determine whether that is for better or worse.

 

Article Source: 99designs Team
The 99designs team is a rag-tag group of color-loving, creativity-celebrating, typography-appreciating, idea enthusiasts.

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