be patient...
Good things take time...
Logo Black Logo White
  • Launchpad
  • About Us
  • What We Do
    • Our Work
    • Our Products
    • Digital Marketing
    • App Development
  • Journal
  • Contact
  • Client Login
Menu
Categories
  • Abu Dhabi (1)
  • Art (1)
  • Branding (3)
  • Creative (6)
  • Design (6)
  • Digital (2)
  • Quotes (1)
  • Tech (2)
Recent Posts
  • Benefits of Digital Marketing
  • How to Attract More Quality Leads
  • How to Design Effective Business Logos like a Pro
  • 11 inspiring graphic design trends for 2021
  • 5 Ways to Select Font Styles for Your Brand Logo
  • November 4, 2021
How to Design Effective Business Logos like a Pro
  • Branding
  • Design
Post Image

A business logo is way more than only an assortment of colors, shapes, letters, and symbols. It is an integral part of brand identity that instantly resonates with the consumers and makes them want to take note. Thus, it’s no wonder that even small businesses are okay with spending a good amount on designing their logos to perfection. But how exactly would you design business logos that get the job done? One way is to use a free logo creator, while another is hiring a graphic designer. Before you get your design though, here are some expert tips.

Outlining the brand identity

The logo you design has to perfectly communicate the personality of your brand. But for that to happen, you need to have a clear idea about the core personality of your brand. What makes your brand stand out? What is it all about? 

Here are some of the questions that’ll help establish your brand identity:

  • Why did you start the business?
  • What makes your brand special?
  • What values do you believe in as a brand?
  • What makes you better than your competition?
  • What are the three words you would use to describe your brand?

Finding inspirations for the design

Searching for logo inspiration is the most difficult part of the designing process. So, the first thing you need to do is to brainstorm ideas by bringing in people from each department. Call up even business partners and friends to get all the perspectives you can. The key is to think out of the box and be a bit different, rather than generic. 

Next up, you need to think as your audience does. Write down all the words that can describe the brand and how you hope it should be perceived. In doing this, you need to think like your target audience and keep in mind what’s significant to them. 

Create a mood board for visual thinking

A mood board is what you need for inspiration if you are someone who needs visual thinking. You can choose to have an actual board where you cut and pin printed images, or you can create one on Pinterest. Keep collecting all the images that attract you – be it graphics, color combinations, or other logos. Go crazy with image collection!

At the end of it all, you will see that your mood board will show all the designs and styles that you get attracted to. It will give a definite direction to your designs.

Keep an eye out on the competition

Your competition is the best place for you to borrow ideas. Take stock of what is out there already and what works/doesn’t work for your audience. When you stalk other businesses, consider all that makes you different from them, and highlight all the positive differences in the logo design. 

The point is to set your brand apart from the competition. They might all be going for monochrome, which gives you all the reason to use some color in your logo. If all the other brands are taking the traditional route, a modern and fun logo might be all that you need.

Select the design style that works

You now have a clear idea about brand personality and source of inspiration; it is time to begin translating all that into your design. Loads of different elements come into play here, from typography, graphics, shapes to colors. In this regard, you can start by picking the correct aesthetic for the brand. 

For instance, you can create a design that is classic and sends out the message that you are rooted and down to earth. On the other hand, vintage or retro logos are all about nostalgia and should only be used if your brand is supposed to evoke those feelings. Is your brand made for a young target customer? Then, let your design be quirky and fun. 

Remember that you don’t need to stick to one aesthetic, and you can mix and match things to come up with something that works.

Moving on to the color palette

Color psychology is complex, and each color conveys a ton of different ideas. The long and short of it is that colors have particular emotions and meanings attached to them and need to be used carefully.

Brands tend to gravitate towards blue (35 percent), red (30 percent), and grayscale (23 percent) in their logos. In fact, 40 percent of the Fortune 500 companies have the color blue in their logos. But do not let that give you the idea that blue is the only color that works. You can choose monotones or mix and match colors as per your preference.

The endnote

And that’s all! You can now take the right steps and get on with your logo design. Mix your own creativity with these tips to deliver something amazing. Let the world see the brand-new face of the business through its logo.

About Christy Young

Christy Young is a professional copywriter who’s just started her freelancing career. She writes on diverse topics including business, marketing, branding and real estate. From blog writing to ad copy and SEO writing, she delivers top notch content to her clients.

  • Tags:
  • branding
  • identiry
  • logo
Prev
How to Attract More Quality Leads
Next
11 inspiring graphic design trends for 2021
  • No Comments
Comments are closed.
Back Top
2022 Copyright Sixty7 Media | Terms & Conditions | Privacy Policy
Social Handels
  • Wa
  • In
  • Fb
  • Be
  • Ld
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}